Services – CRL Communications Consultant
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Services
Creating targeted, transparent, and value-driven communications for clients in English and Spanish.
What We Offer Clients
Values-Based Messaging and Partnerships
CRL helps clients develop their mission, vision and key brand messaging based on their core values and extensive competitor analysis. We help clients create innovative partnerships by identifying key stakeholders, analyzing opportunities for original or dynamic collaborations, and identifying potential partners with similar values.
Bilingual Copywriting
Working both in English and Spanish, CRL writes newsletters, press releases, social media copy, presentations, website content and printed materials such as brochures, flyers and infographics. When working with bilingual projects, deliverables are analyzed for consistency in tone, voice, messaging and storytelling.
Integrated Communications
CRL creates comprehensive strategies to align internal and external communications across all channels. Efforts include identifying communications gaps, conducting market research, auditing current communications practices, and creating comprehensive toolkits to foster open channels of communications. CRL also helps craft compelling stories that create powerful connections between brands and audiences.
Marketing Strategy
CRL audits and creates strategies for revised marketing materials to make sure they reflect your values, your vision, and tell your story. We are able to pull from an extensive list of resources including designers, publicists and photographers both in the United States and Puerto Rico to create comprehensive marketing materials.
Team Integration & Executive Support
CRL seamlessly integrates into existing strategy and communications teams, fostering a sense of collaboration and synergy. We also support executive communications leaders.
Annual Impact Reports
CRL creates annual impact reports to help corporations, social enterprises and non-profits demonstrate their work through key data, original visuals, storytelling and testimonials.

“Businesses serve more than just shareholders – they have an equal responsibility to the community and to the planet.”

– Rose Marcario, CEO and President of Patagonia

Resources
DIY Tool Kit
A useful kit created by the Rockefeller Foundation. The kit called DIY (Development Impact and You) aims to help social impact businesses with their work. Learn more at: https://diytoolkit.org/
United Nations Sustainable Development Goals
A collection of 17 global goals by the United Nations working under the mission of ``Transforming our World: the 2030 Agenda for Sustainable Development.`` Learn more at: https://sustainabledevelopment.un.org/
Business Model Canvas (BMC)
A modern take on company business plans, the BMC uses a visual and interactive approach to understanding important company components like Value Propositions and Key Partners. Learn more at: https://strategyzer.com/canvas